💡 Transition Note for Broadcasts, Broadcasts & Target List Users

Moving from legacy Broadcasts Contact Lists, Broadcasts, or App Target Lists? Groups is our unified audience engine. Unlike separate lists managed across disconnected tools, Groups powers App Push, SMS, Email, Voice, and Conversations from a single place with automated SIS dynamic rules. Existing Target Lists have automatically transitioned to Groups under People > Groups.

These three features all deal with "who sees what," so they're easy to mix up. Here's the difference at a glance.

💡 Groups unifies audience management across your entire school.

Conversations are for two-way, ongoing dialogue — for example, a teacher messaging the families of one classroom. A conversation can be created using a classroom-synced group, so the participant list stays current as the classroom roster changes. See: Create Conversation Using Classrooms Group.

Categories are subscription-based: users opt in or out themselves within the app. They're ideal for optional-interest content (e.g., "Athletics updates"). Because users control their own membership, you can't guarantee a specific person receives a category-based message.

Groups are administrator-defined: you decide exactly who's in them, using static members, dynamic filter rules, and additional contacts. Users cannot add or remove themselves. Groups work across every channel — app, email, text, and voice — and also control content visibility across features (Directory, Info Pages, Calendar, Quick Links, Apps, Forms, Documents, Pictures).